Visual Architects: Exploring Visual Identity

In this very interesting interview, Manchester-based Lefteris Angelidis and host James Dickson discuss how social media is driving change in events’ visual identity. They discuss the likely impact of the Metaverse, creativity and the structure/longevity of set items.

The sustainability question spawns conversation about branding solutions for ‘off the shelf’ products, bean bags and recycling polystyrene, transport – vehicle cost and emissions – and electric vans’ reach limitations.

They go on to talk about LED screen technology, 3D mapping, creativity versus budgets, planning, Beyonce and more.

I completely agree with Lefteris that events should be fully sensory experiences. Audiences really appreciate full immersive experiences.

He mentions sustainability driven culture where it’s really important that we are not just throwing away and discarding materials after one use and how much you are working with your clients now on that balance between sustainability and the desire from the client to actually evolve and do something different every year.

The trend that we’re seeing at the moment is that eco-friendly and sustainability is becoming a must for event organizers. A lot of clients come to them because they don’t want somebody to make them something bespoke and then after that they throw it in the garbage. I love that this company is constantly scouring Facebook Marketplace and other places to find items that they can add to their full warehouse of different themes that they utilize again and again then also refurbish them. It’s a massive benefit for companies to be able to go somewhere and choose something off the shelf because they know that they are playing their part to help the planet. Other things they do like repainting and reusing carpets and fabrics with water based paints are a fantastic idea.

Lefteris also spoke about creating smaller VIP experiences. For a Beyonce concert event, they created a special VIP area in front of the stage where it looked like you’re going to a club in the 70s with the full disco theme and bar. They make something exclusive and only available to a small amount of people. There seems to be a trend toward smaller event where people can socialize with their friends and have more interaction.

It’s worth having a listen to this full 30 minute interview loaded with interesting and inspiring information.

from Visual Architects website | Festival Installations

Visual Architects are a company based in the UK who transform spaces into experiences.
“Creative event décor and fit-out solutions, taking the ordinary to the extraordinary. From off the shelf party décor and prop hire to bespoke design, custom decor and exclusive prop builds, we can bring any vision to life and any dream to reality! Whether you are an event, festival, wedding, restaurant, nightclub or bar our team is here for you.”
Visual Architects website

Article: Visual Architects: Exploring visual identity

Direct link to Podcast interview

Ann-Marie Cheung

Ann-Marie Cheung
Visual Alchemist & Creative Experience Guide

Hey my artist friends, have you signed up to sell your artwork on TeePublic yet?

2 Replies to “Visual Architects: Exploring Visual Identity”

  1. I agree, events in the Metaverse will be wildly used in the future. Perhaps we were already headed that way, but the pandemic was a great reason to speed up the process! And the fact that virtual events are substantially “greener” than physical ones, I can see how they go hand in hand. Sustainability is a huge trend in this industry, and it is exciting to see the creative ideas from event leaders!

  2. The 70s disco theme and bar idea just simply makes me wow.
    I have never been an artistic person and I guess it would be hard for me to come up with an idea of the theme like this; but I would say the main point of this should be the small VIP area in front of the stage. For me, the VIP experience for a concert is still like watching the concert in a box cabin with luxurious food and drinks, so having a VIP area in the front of the stage is really something I can learn for future event planning.

    For sustainability, I agree that it should no longer be just about recycling materials, but collaborating with clients and all stakeholders to reduce or reuse it, possibly fusing with our creativity.

    Just one thought: can the VIP area be made of those reused materials? This is actually the first thing coming to my mind when I read this. Maybe it has the potential to be implemented in the future!

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